This is a mood-board I made of all the different new media technologies we have used in the construction, planning, research and evaluation stages of the music video.
New Media Technologies have influenced our project in many ways, and had they not have been so advanced, Chloe and I would not have been able to achieve the outcomes that we have.
First, Chloe and I were unfamiliar users of Final Cut and to build up the knowledge which we now have, it took a lot of time, patience and team effort.
For AS Media last year, Chloe and I were assigned to filming, script writing and planning while the other members of our team concentrated on editing which meant we did not learn as much as we could have about the different processes and techniques.
As we were really new to everything,
We went looked up Final Cut tutorials on YouTube to help us gain more of an understand the intricacy of the programme.
When we first opened to programme, I was very confused and clueless as to where to begin- there were lots of drop down boxes, applications, toolbars and buttons which caused even more confusion. The general format of Final Cut was something which I had never seen.
Here is an example of a really helpful tutorial programme which we used:
It took a long time to get used to the different features and technical aspect of Final Cut, but eventually we began to understand how it worked. Final Cut would now act as the foundation for our music video; we would use it to make the video fit together to make a sequence and without it, our music video would not have been able to be finalised.
I think that this programme allowed us limitless freedom with editing techniques and special effects. I am aware that many large budget movies have used this programme thus meaning a lot can be achieved from it.
This leads me to discuss the use of the mac’s in class. Prior to the making of the music video, I had used Mac’s in my own leisure time at friends houses to surf the internet but never for anything complex like making a music video.
Without the Mac’s we wouldn’t have been able to use Final Cut Express which would have meant our music video would not have comprised any special effects at all; to be precise, the shots of the subjects lips- the main focus of our music video would not have been so vivid in their colour, neither would the shots of Chloe with the candles around her as we changed the lighting and contrasts in these shots.
In hindsight, the idea of removing these shots from the music video would have meant an unsuccessful outcome and a very unprofessional appearing one.
After the music video was finalised using Final Cut Express alongside the Mac’s. The next stage was promotion. And had we not had the internet we would not have been able to show our music video on different social networking sites such as Facebook. I personally have a Facebook page and when the music video was complete, I published a post encouraging friends and family to watch it and without technological advances, I would not have been able to do this.
Furthermore, Chloe and I would not have been able to upload our video onto Vimeo or YouTube, and any other methods of demonstration could have been very costly. In addition, Chloe and I would also not be able to have the same quality video, as HD cameras would not have been made meaning that standard DV cameras would have had to be used leading to the crisp appearing footage being lost to less aesthetically pleasing ones.
This is an image looking at HD vs SD and as you can see, the difference is so apparent that had we used SD in our music video, it would have caused significantly negative outcomes.
This is a screen shot of our music video on YouTube which demonstrates that without the use of the internet, Chloe and I would not have received over two hundred views or any feedback at all.
Here is a screen shot of my main source; the blog,
The blog has got all the information on it, from the initial analysis of music videos to the final master, and without the internet, I would not have been able to document all of this information.
Overall, I have learnt that I am very fortunate to have been surrounded by such advances in New Media Technologies. I use the internet every day and it has played a major role in the making of this project. Also, the use of the Mac's and practical aspects like the cameras have allowed us to create the piece that we have and i now have a greater understanding of how much of an influence New Media Technologies have had upon the outcome!
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