Evaluation Task Three: What have you learnt from your audience feedback?

This is a word cloud that I made using www.wordle.net

I took verbal feedback, visual feedback and video feedback in order to create the word cloud. I thought this would be an effective means of formatting feedback from audiences as it is interactive and as a practical worker, it is visually interesting to me.

The first cloud could be considered negative, though I would consider it to be more like constructive criticism. Words like ‘change shots’ and ‘change cuts’ were what caused Chloe and I to make changes to our music video. Without this feedback, the music video may not have made such significant progress.

This feedback is all from the rough cut, so the idea that we needed to change shots was about the beginning of the music video where there was some erratic shooting of the subject which did not make sense. In order to improve this, we changed the footage to images which were a lot stronger in constructing our music video.

A friend told us that some of the footage was too dark. In order to improve this, we changed the lighting in the video in order to brighten it up. This worked really well and contributed to the overall appearance of the music video.

This is the second word cloud I made which is full of positive comments. All of this feedback was about the Final Cut.

After Chloe and I made all the changes based upon previous comments we received really positive feedback.

We used bold colours and lighting which meant that any of the dark shadows would not be as prominent.

Comments which we kept receiving were about how well lip-synced our footage was- Chloe and I were both really proud of this because this was an aspect which we found quite tedious and difficult, so to have positive feedback about something which we worked on very hard was enlightening.

Something else which our audience really liked was the bat motif and the fact that this particular shot closed the video; they thought it was really strong as well as being appropriate to the band.

The most important comments were about the genre of the band. People stated that we had achieved a ‘unique’ ‘indie’ and ‘really different’ music video through our footage, effects and use of ‘magical’ colour and objects like the birds, dolls, candles and fire.

Overall, there are many more positive comments than negative ones and the ‘negative’ comments helped contribute to the overall appearance of the final music video so audience feedback was a really good idea and experience.

This is a screen shot from Facebook where people left comments stating that the video looks 'very professional' and is 'amazing stuff' leading me to believe this to be true, so i have learnt that the audience feedback acts as a confidence booster as it demonstrated to Chloe and I that we have produced something of high quality.

Another task we did in class was to watch each others music videos and leave post-it notes on the screens stating what we thought about the different music videos.



These are some images of the post it notes Chloe and I received about our music video and something I have learnt form this is that the people watching instantly knew the genre was Indie and Unique, meaning that the impression we wanted to give from the very early stages of the project has worked via the imaginative approach we took to making our music video.

I have also learnt from the feedback we received about the rough cut as this allowed us to make changes which we may not have considered without the input from others.

Overall, audience feedback has been very crucial in the making of our music video as it has caused us to make changes while encouraging Chloe and I to remain very positive about our music video. Most importantly, it has demonstrated to us that we can successfully portray a style through our ideas.