Evaluation Task Two: How effective is the combination of your main product and ancillary texts?

Two of these images are from the digipak, whilst the remaining two are from the music video. The first image links to the image of the lips as lips and eyes are something which we wanted to enhance and focus upon. This was to emphasise the idea that attractiveness does not have to be bodily. Lips are a very major part in the making of our music video so we wanted to include these on the front cover of our digipak.

As the name of our band is ‘Bat For Lashes’ we decided that imagery involving eyes or eyelashes would be a successful way to portray our band. As you can see, the subject is wearing false eyelashes in the clip taken from the video, and in the first and final images we enhanced the eye-colour and vibrancy of the subjects eyes to sustain continuity.

The first and second images are particularly similar and the cover of our digipak was inspired by the image of Chloe surrounded by red tea lights and candles in our music video. As you can see, the colours and positioning are very similar which is how these images are linked.

Digipak and Mag Ad

This is a collection of images taken from the digipak and the music video. As you can see, they are all based around the mouth and piercings. The subject’s facial expression in the first image is to generate an air of cheekiness, while the presence of the tongue piercing is relative to the Indie Genre. This is because piercings are uncommon in mainstream music and less socially acceptable, thus making piercings relevant to the niche market of alternative/individual music.

Further, the colours that run throughout all of the images are similar in order to create continuity in the images. The fact that the tongue piercing can be seen in the music video whilst the subject is singing will make the audience feel intimate with the artist. Due to this, the viewer will know that the big close ups are of the artists mouth instead of an irrelevant double which some artists like Kylie Minogue are known for doing.

The colours, font and appearance of the subject played major roles in the making of our ancillary texts. As we wanted everything to fit perfectly, we made sure that all three aspects were consistently similar.

Initially, Chloe and I were going to use shots from our music video to create the digipak, magazine advert and poster, but when we saw how poor the quality of the images was when transferred from the video, we thought that taking our own photos would be for the best. We decided to use Chloe as our subject as she is the lead in the music video and audiences would be more likely to buy our product if they were to see images of the artist on posters, digipaks and adverts.

For all of the images we used a studio and set up the lighting ourselves. We used a HD camera for every shot and this really paid off. It was definitely more time consuming than taking screen shots from the video but the difference does is incomparable.
The central colour we used for thedigipak was based around the redness of Chloe’s hair and Chloe’s eyes are a distinct green and we chose to select her eyes and brighten them where possible.

The typography I used is consistant throughout my digipak and magazine advert. The sizes of the font vary but they are all the same which means that audiences will associate the font and colour with the artist.


Overall, the combination of our main product an ancillary texts is very effective as the colours are similar which creates similar vibes from each text.