Friday, 17 December 2010
Thursday, 16 December 2010
Evaluation Task One: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Shot 1: Demonstrates lip-syncing in perfect time with the music which makes the video appear professional and skilled in terms of the editing skills.
Shot 2: Is a Close Up Shot of Chloe, our chosen subject. The Close Up Shot increases audience intimacy with the artist. Moreover, as a company, we wanted to focus on the subjects face rather than physical bodily aspects. We feel that we have achieved this well as Chloe still appears attractive, though without any provocative undertones.
Shot 3: is another Close Up Shot of the main subject. This is a good example of the Indie-Genre as the make up and surroundings are unique and not based around glamour but rather individuality. This is also connected with how the audience perceive our artist as something alternative is what they would prefer to see.
Shot 4: is a Big Close-Up of the subjects lips. This is a similar idea to the make up used in the music video You Came out by We Have Band, an alternative band. This further reinforces the music video as it is an unconventional method of approach to conveying lyrics.
Shot 5: is a medium-shot which pans across roses and sparklers. I think this shot is really effective as it allows the audience to see more of the image rather than a simple still shot. This creates a lingering sensation which is connected to the idea of a dream.
Shot 6: displays lighting within the music video. We used candles in this shot as the surrounding areas were dark but we did not want to overexpose the shot. The use of candles further adds to the enchantment of the music video which connotes a dream-like magic-like feeling.
Shot 7: demonstrates our use of mise-en-scene. This shot is taken from a bed-room where all of the objects within the scene are colourful to match the vibrancy of previous scenes in our music video. Again there are flowers in the shot, similar to the shots of the red roses. This is almost like a snap-shot of the subjects bedroom which gives the audience an impression of what the artist may be like or what they enjoy.
Shot 8: is a close up of the subject. It has been stated that the close up can predominate the music video. Other artists who have made use of the close up are Gwen Stefani, Lady GaGa, P!nk and many more. The close up is used to generate a relationship with the audience and is generally used to emphasise the subjects beauty. Thus conforming to the idea about voyeurism in music videos.
Shot 9: is a close up of a red doll. The shot shows that I have learnt techniques from watching other music videos as the shot is an example of ambi-editing. Rihanna’s video Hard is a good example of a music video which uses ambi-editing. We felt that the inclusion of such elements would add to the effectiveness of our music video and make it seem professional and believable.
Real Music videos:
Shot 1:In this shot the link between the music and visuals is demonstrated by Shakira, the artist playing a pink electric Guitar. As soon as the strumming of the Guitar begins, Shakira can be seen playing the instrument, thus creating a link between the music and visuals.
Shot 2: Shows Lady GaGa lying sideways on a settee in a very revealing patent leather outfit. This signifies that the record company are using body image as a selling point; furthermore, Lady Gaga has platinum blonde hair which can be stereotyped as being a typically feminine image. Giving the overall impression that among other aspects, sexually charged imagery will be one of the record company’s ploys to sell a vast amount of her music.
Shot 3: is demonstrative of Genre. Without knowing any information about the female artist pictured, the combination of the clothing, choice of stance (sitting wide legged on what appears to be a throne), heavy accessories like the silver chain, and a stern intense face are all very strong clues that this music video is of the hip-hop/R&B genre. All of the above are common motifs in music videos which mean the audience will have a clear understanding of what the music video may involve.
Shot 4: highlights intertextuality due to Rihanna wearing a ‘Mickey Mouse’ helmet. The idea has clearly been borrowed from Walt Disney and adapted into a fashion item for the purpose of the music video.
Shot 5: is a Long Establishing Shot presenting the artist Damien Rice at the centre of the shot and alone in the middle of what could possibly be a moor or a field. The shot is effective as it echoes the ambience created by the music which is melancholy and glum. The use of the Long Establishing Shot emphasises loneliness and isolation.
Shot 6: Exhibits an example of effective lighting. Gwen Stefani is the artist/subject and the lighting is low key and has been shot in soft focus. The song is based upon Love so the gentle lighting could be a means of suggesting purity or openness.
Shot 7: Has been taken from P!nk’s ‘Sober’. The setting is somewhat cluttered and in the shot the audience can see alcohol and scattered clothing surrounding the subject which mirrors the title ‘Sober’ and the possibility of drunken activity. The lighting is low key which matches the dominant dark blue tones in the shot.
Shots 8 & 9: are taken from Lady Gaga’s Paparazzi and Gwen Stefani’s Cool. As you can see, both females are drinking cups of tea and the styling in terms of hair colour and positioning of the subject are almost identical.
Wednesday, 15 December 2010
Evaluation Task Two: How effective is the combination of your main product and ancillary texts?
Two of these images are from the digipak, whilst the remaining two are from the music video. The first image links to the image of the lips as lips and eyes are something which we wanted to enhance and focus upon. This was to emphasise the idea that attractiveness does not have to be bodily. Lips are a very major part in the making of our music video so we wanted to include these on the front cover of our digipak.
As the name of our band is ‘Bat For Lashes’ we decided that imagery involving eyes or eyelashes would be a successful way to portray our band. As you can see, the subject is wearing false eyelashes in the clip taken from the video, and in the first and final images we enhanced the eye-colour and vibrancy of the subjects eyes to sustain continuity.
The first and second images are particularly similar and the cover of our digipak was inspired by the image of Chloe surrounded by red tea lights and candles in our music video. As you can see, the colours and positioning are very similar which is how these images are linked.
This is a collection of images taken from the digipak and the music video. As you can see, they are all based around the mouth and piercings. The subject’s facial expression in the first image is to generate an air of cheekiness, while the presence of the tongue piercing is relative to the Indie Genre. This is because piercings are uncommon in mainstream music and less socially acceptable, thus making piercings relevant to the niche market of alternative/individual music.
Further, the colours that run throughout all of the images are similar in order to create continuity in the images. The fact that the tongue piercing can be seen in the music video whilst the subject is singing will make the audience feel intimate with the artist. Due to this, the viewer will know that the big close ups are of the artists mouth instead of an irrelevant double which some artists like Kylie Minogue are known for doing.
The colours, font and appearance of the subject played major roles in the making of our ancillary texts. As we wanted everything to fit perfectly, we made sure that all three aspects were consistently similar.
Initially, Chloe and I were going to use shots from our music video to create the digipak, magazine advert and poster, but when we saw how poor the quality of the images was when transferred from the video, we thought that taking our own photos would be for the best. We decided to use Chloe as our subject as she is the lead in the music video and audiences would be more likely to buy our product if they were to see images of the artist on posters, digipaks and adverts.
For all of the images we used a studio and set up the lighting ourselves. We used a HD camera for every shot and this really paid off. It was definitely more time consuming than taking screen shots from the video but the difference does is incomparable.
The central colour we used for thedigipak was based around the redness of Chloe’s hair and Chloe’s eyes are a distinct green and we chose to select her eyes and brighten them where possible.
The typography I used is consistant throughout my digipak and magazine advert. The sizes of the font vary but they are all the same which means that audiences will associate the font and colour with the artist.
Overall, the combination of our main product an ancillary texts is very effective as the colours are similar which creates similar vibes from each text.
Evaluation Task Three: What have you learnt from your audience feedback?
This is a word cloud that I made using www.wordle.net
I took verbal feedback, visual feedback and video feedback in order to create the word cloud. I thought this would be an effective means of formatting feedback from audiences as it is interactive and as a practical worker, it is visually interesting to me.
The first cloud could be considered negative, though I would consider it to be more like constructive criticism. Words like ‘change shots’ and ‘change cuts’ were what caused Chloe and I to make changes to our music video. Without this feedback, the music video may not have made such significant progress.
This feedback is all from the rough cut, so the idea that we needed to change shots was about the beginning of the music video where there was some erratic shooting of the subject which did not make sense. In order to improve this, we changed the footage to images which were a lot stronger in constructing our music video.
A friend told us that some of the footage was too dark. In order to improve this, we changed the lighting in the video in order to brighten it up. This worked really well and contributed to the overall appearance of the music video.
This is the second word cloud I made which is full of positive comments. All of this feedback was about the Final Cut.
After Chloe and I made all the changes based upon previous comments we received really positive feedback.
We used bold colours and lighting which meant that any of the dark shadows would not be as prominent.
Comments which we kept receiving were about how well lip-synced our footage was- Chloe and I were both really proud of this because this was an aspect which we found quite tedious and difficult, so to have positive feedback about something which we worked on very hard was enlightening.
Something else which our audience really liked was the bat motif and the fact that this particular shot closed the video; they thought it was really strong as well as being appropriate to the band.
The most important comments were about the genre of the band. People stated that we had achieved a ‘unique’ ‘indie’ and ‘really different’ music video through our footage, effects and use of ‘magical’ colour and objects like the birds, dolls, candles and fire.
Overall, there are many more positive comments than negative ones and the ‘negative’ comments helped contribute to the overall appearance of the final music video so audience feedback was a really good idea and experience.
This is a screen shot from Facebook where people left comments stating that the video looks 'very professional' and is 'amazing stuff' leading me to believe this to be true, so i have learnt that the audience feedback acts as a confidence booster as it demonstrated to Chloe and I that we have produced something of high quality.
Another task we did in class was to watch each others music videos and leave post-it notes on the screens stating what we thought about the different music videos.
These are some images of the post it notes Chloe and I received about our music video and something I have learnt form this is that the people watching instantly knew the genre was Indie and Unique, meaning that the impression we wanted to give from the very early stages of the project has worked via the imaginative approach we took to making our music video.
I have also learnt from the feedback we received about the rough cut as this allowed us to make changes which we may not have considered without the input from others.
Overall, audience feedback has been very crucial in the making of our music video as it has caused us to make changes while encouraging Chloe and I to remain very positive about our music video. Most importantly, it has demonstrated to us that we can successfully portray a style through our ideas.
Evaluation Task Four: How did you use new media technologies in the construction, research, planning and evaluation stages?
This is a mood-board I made of all the different new media technologies we have used in the construction, planning, research and evaluation stages of the music video.
New Media Technologies have influenced our project in many ways, and had they not have been so advanced, Chloe and I would not have been able to achieve the outcomes that we have.
First, Chloe and I were unfamiliar users of Final Cut and to build up the knowledge which we now have, it took a lot of time, patience and team effort.
For AS Media last year, Chloe and I were assigned to filming, script writing and planning while the other members of our team concentrated on editing which meant we did not learn as much as we could have about the different processes and techniques.
As we were really new to everything,
We went looked up Final Cut tutorials on YouTube to help us gain more of an understand the intricacy of the programme.
When we first opened to programme, I was very confused and clueless as to where to begin- there were lots of drop down boxes, applications, toolbars and buttons which caused even more confusion. The general format of Final Cut was something which I had never seen.
Here is an example of a really helpful tutorial programme which we used:
It took a long time to get used to the different features and technical aspect of Final Cut, but eventually we began to understand how it worked. Final Cut would now act as the foundation for our music video; we would use it to make the video fit together to make a sequence and without it, our music video would not have been able to be finalised.
I think that this programme allowed us limitless freedom with editing techniques and special effects. I am aware that many large budget movies have used this programme thus meaning a lot can be achieved from it.
This leads me to discuss the use of the mac’s in class. Prior to the making of the music video, I had used Mac’s in my own leisure time at friends houses to surf the internet but never for anything complex like making a music video.
Without the Mac’s we wouldn’t have been able to use Final Cut Express which would have meant our music video would not have comprised any special effects at all; to be precise, the shots of the subjects lips- the main focus of our music video would not have been so vivid in their colour, neither would the shots of Chloe with the candles around her as we changed the lighting and contrasts in these shots.
In hindsight, the idea of removing these shots from the music video would have meant an unsuccessful outcome and a very unprofessional appearing one.
After the music video was finalised using Final Cut Express alongside the Mac’s. The next stage was promotion. And had we not had the internet we would not have been able to show our music video on different social networking sites such as Facebook. I personally have a Facebook page and when the music video was complete, I published a post encouraging friends and family to watch it and without technological advances, I would not have been able to do this.
Furthermore, Chloe and I would not have been able to upload our video onto Vimeo or YouTube, and any other methods of demonstration could have been very costly. In addition, Chloe and I would also not be able to have the same quality video, as HD cameras would not have been made meaning that standard DV cameras would have had to be used leading to the crisp appearing footage being lost to less aesthetically pleasing ones.
This is an image looking at HD vs SD and as you can see, the difference is so apparent that had we used SD in our music video, it would have caused significantly negative outcomes.
This is a screen shot of our music video on YouTube which demonstrates that without the use of the internet, Chloe and I would not have received over two hundred views or any feedback at all.
Here is a screen shot of my main source; the blog,
The blog has got all the information on it, from the initial analysis of music videos to the final master, and without the internet, I would not have been able to document all of this information.
Overall, I have learnt that I am very fortunate to have been surrounded by such advances in New Media Technologies. I use the internet every day and it has played a major role in the making of this project. Also, the use of the Mac's and practical aspects like the cameras have allowed us to create the piece that we have and i now have a greater understanding of how much of an influence New Media Technologies have had upon the outcome!
Tuesday, 14 December 2010
Reflection:
I would probably have liked to include some shots of the band and if we had more time we would have done this and made an even better music video.
We probably would have filmed more varied footage to make the video more interesting than it already is.
I feel that Chloe and I have made equal contributions to the overall project and I would hope that Chloe feels the same. Arguments over who does what tend to happen a lot in these situations, but things like that never arose for us.
Overall, everything has worked out really well and both Chloe and I are happy so all in all there is not much I would change.
Monday, 13 December 2010
Sunday, 12 December 2010
Myspace contact:
This is a message that I sent to Bat For Lashes; Similar to the initial message asking for permission to use music.
I said:
Hello, the music video is now finishes and we thought you might want to take a look
http://www.youtube.com/watch?v=Nbcie3iedRA
that's the link to the video we made.
Any responses will be greatly appreciated!
Thanks.
Feedback about rough cut
These are comments which Chloe and I particularly liked as they inspired us about the storyline of our music video. For example, the comment about the sparklers building tension through the use of fire and the continuity of the bat in flames. This was something which we had not considered before we received feed back and the way we filmed was actually a coincidence so we were very happy about this.
Analysis of rough cut
Analysis of Rough Cut:
This is our rough cut and a lot of work needs to be done if we are to reach the level which we so desire.
For example, the opening does not have any establishing shots; only erratic shots which look very unprofessional and unplanned. This is because we have managed to get the bulk of the editing done meaning that anything else which needs to be inserted will be allot simpler because the basic outline of the footage is evident.
We intend to change the first shot of the pink lips to something much stronger in its tone in order to make the opening far more powerful than its current weak state.
All of the footage that seems irrelevant like the subject looking unprepared will be replaced with video recordings that will be significant and related to the music video.
The footage is lip-synced in time so all of this type of footage will remain in the same place and we will work around the valid clips so that we do not need to change everything.
When the blue lips change to pink at 0:28-0:30, the syncing is not as good as it could be so this is something we will need to review and make changes to.
Up until we the big close up of the subjects lips painted grey and purple, there is an equal amount of footage for each change of scenery, however this clip lasts too long and we intend to shorten this by inserting another clip towards the end of the purple and grey lip image.
During the purple footage, at 1:28, Chloe and I will insert different footage in order to make it less lengthy.
From 1:37-1:42 there is simply a prolonged shot of the subjects lips painted blue and pink which is unnecessary and so will be cut.
This happens again at 1:44-1:50 and so this will also need to be cut for the same reasons.
The footage from 2:00-2:08 needs to be re-looked at as again the blue lips are prolonged and shots of other colours of lips could be inserted, and the shot of the cat needs to be removed as this was placed into the music video rough cut accidentally.
2:20-2:22 needs to be removed as the subject was not fully ready for shooting and is so behind in terms of the timing.
This happens again at 2:37-2:39 and so this footage too will be cut.
At the moment there is not a definitive ending of the music video, however, we have planned to fade-out footage of the flaming bat to close the footage. After we make all of the above changes, the music video should be finished and to a very high quality.
Friday, 3 December 2010
Audience Feedback about Rough Cut;
These are the post-it notes taken from the audience feedback we received about our rough cut. All of the feedback will be taken positively as any negative feedback will have an impact upon the changes we will make to what will be the final cut.
Thursday, 25 November 2010
Wednesday, 24 November 2010
Tuesday, 23 November 2010
Inter-textuality 1:
Inter-textuality 1:
“The idea that a given text is a response to what has already been written, be it explicit or implicit; the reference to another separate and distinct text within a text”
An example of inter-textuality is Madonna’s Material Girl 1985 and Gentlemen Prefer Blondes 1953.
The intertextual image is not of Monroe but of the Hollywood archetype of what was the epitome of ‘sexy’ at the time.
What a good/successful music video should include:
What a good/successful music video should include:
Generally, successful music videos are predominantly based around close-ups and mid-shots, some of which will be of the singer or the band. As in most TV this is partly due to the size of the screen as well as to meet the desire of the viewer so that they feel personally connected to their band or artist.
It has been stated by ‘John Stewart of Oil Factory’ that he sees the music video as ‘essentially having the aesthetics of the TV commercial, with lots of close ups and lighting being used most prominently for the stars face’.
It could be argued that the music video is a means of advertising; if people who are not yet fans are able to view a music video which is exciting and captivating, they will have a stronger desire to buy the artists records than if they were exposed to an uninteresting music video.
Continually, to maintain audience interest, directors and editors make sure to use the most effective means of editing in music videos. This is known as ‘fast cut montage’ which does not allow the viewer to be immediately aware of what the images are as they move so quickly, meaning that they will want to watch the sequence again to have a greater understanding; thus ensuring a higher level of hits on websites like ‘Youtube’ while keeping the audience interest very high.
And example of a music video which uses the technique of ‘fast cut montage’ is the ‘Bimbo Jones’ edit of ‘Pink’s ‘Sober’
As you can see, the video is extremely fast paced and could be unclear or confusing if only viewed once, however, once viewed a number of times, the story line unfolds.
However, there are successful music videos which use slower paced and gentler transitions while still generating a vast audience appeal. Some artists may prefer this method as it is relevant to their genre, or because their music is not extremely fast paced in terms of the beat.
An example of an artist who’s music videos are of a slower pace is ‘Snow Patrol’s’ ‘Run’ the melody is melancholy and simply follows the lead vocalist of the group walking at night time. As the song is down-beat, a ‘fast cut montage’ would detract from the purpose of the song and remove the simplicity of it which is what makes it successful.
Additionally, editing and digital effects can be extremely important in the success rate of a music video.
Special effects are of such high demand in the present day for the reason that technology has made huge advances so quickly. Due to this, the younger generation is not only accustomed to, but expects most music videos to involve some element of special effects.
Special effects act as an illusion in music videos in that they heighten the already filmed video footage.
They can be divided in the categories of ‘optical effects’ and ‘mechanical effects’. Special effects take place after the filming of the music video, although tools like ‘gels’ can be used to alter the original colour of on-screen footage.
An example of a band who have used special effects to an extreme degree are the ‘Black Eyed Peas’ with their single ‘Meet me Halfway’. The single has been listed as ‘the 10th biggest seller in the U.K of 2009’
The video is futuristic as well as artistic through it’s use of special effects; it shows the band members in space and some of them levitate; something which could only have been achieved with special effect programs.
The 21st century sees the public being bored easily and constantly wanting to see originality. The single success rate was probably due to the notion that the video was so enticing to an audience along with the alternative approach because something like it has never been done before making it unique.
‘Star Image’ is the next stage of what makes a music video successful. Richard Dyer has stated ‘a star is an image constructed from a range of materials’.
Accordingly, such materials should include
· The songs – the lyrical meaning, themes, structure and genres.
· Record covers- singles and albums covers and the way in which they present the ‘star’.
· Media coverage and how the star is portrayed by the media; i.e. are they a role model, do they have negative influences, are they stereotypically beautiful or attractive, how is their private life depicted through gossip etc.
· Live performances; is the star able to give a successful live performance and what kinds of techniques they use to make their concert/show memorable or individual.
· Their music videos and whether they draw upon all of these other aspects.
Reconstruction of a star;
Initially, a star may have an idea of the type of music they wish to produce and what kind of image they would like to present. Generally, most ‘stars’ are manufactured to ensure that they meet the needs of the public in order to make them successful and provide a profit.
An example of a star who has been reconstructed is Plan B; he originally produced rap music, but when the present chart was dominated by techno and editorial styled music like ‘Lady Gaga’ ‘Rihanna’ and the ‘Black Eyed Peas’, Plan B soon changed from his original stance to what would be viewed as more commercial music.
Plan B’s music videos act as a reflection of his changed music thus reinforcing his ‘star’ image.
Voyeurism in Pop Music:
“The sexual interest in or practice of spying on people engaged in intimate behaviours, such as undressing, sexual activity, or other activity usually considered to be of a private nature”.
Most music videos from the modern day are based around the female body in order to intice a male audience. Some Music videos like ‘Christina Aguilera’s Dirrty’ have been compared to being similar to soft porn. The directors of this music video were clearly aware of the scantily clad female and that this would give some men sexual pleasure. As callous as it appears, this is a very high priority for music video directors in order to boost record sales.
‘Goodwin’ argues that female performers will be frequently objectified in this way. Many shots will be very revealing of areas which are viewed in a sexual fashion.
This is an image taken from ‘Benny Benassi’s Satisfaction’ and as you can see, the females are placed in very suggestive poses.
Furthermore, in male performances, female performers can be seen as accessories to the male star in order to boost his ego and say to other male viewers that it is acceptable to treat women as objects
For example, ‘Kanye West’s video for Goldigger’ demonstrates a number of females dancing provocatively with a group of men.Equally, the same idea of objectification can be seen by the female desire of wanting to see the male body on display. Although this may raise questions about how the female viewer is supposed to receive what is being viewed. Due to sexist ideas in society it could be argued that women do not have the same sexual needs as men. However, this has dramatically changed since the 21st century and women needs are now being considered which is why the male body being present in music videos is becoming ever more frequent.
An example of such ideas is ‘Shayne Ward’s Gotta Be Somebody’ and as you can see, Shayne is Topless which simply attracts a broader female audience; some may not enjoy the music and simply watch for their sexual needs.
Monday, 22 November 2010
Market research 3
Target audience:
This is an example of our target audience.Chloe and I decided that people aged from fifteen + would be appreciative of our chosen music. As ‘Bat For Lashes’ are of the indie genre we feel that people who dress alternatively to what is considered to be the norm may also want to listen to our music as it is unconventional compared to popular music currently in the charts.
For example, the current number one in the singles chart is ‘JLS –Love You more’
Which Chloe and I feel would not be at the interest of our target audience. This is because of the clichéd lyrics about love and romance like ‘every day I love you more and more’ Further, the video focuses on male beauty and is targeted at female fans which we think is limiting. As we want our music video to be abstract and visually unobtrusive of the female body, we feel that ‘indie’ candidates would appreciate our product.
An example of a music video that our target audience may want to watch is ‘Feist – My Moon My Man’
The video is abstract but focuses on the singer of the band and uses lyrics like ‘my moon my man’s a changeable land’ which give an alternative insight into ideas about love. The fact that the love is changeable demonstrates unique ideas that love is not always perfect as presented in JLS’s music video.
This is Maslow's hierarchy of needs. ''Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. ''
I will be using this to help me understand why our chosen target audience will be interested in our Music Video.
Maslow’s Hierarchy demonstrates the different aspects that people need to have satisfied and accomplished in order to move on to the next step. Eventually, when all the steps have been completed, ‘Self Actualisation’ is made in which you are genuinely happy in yourself.
Excluding nutritional needs and requirements, in my opinion, our Music Video could help its audience achieve Self Actualisation.
I say this because the Music Video does not try to depict reality as the colours and lighting is so varied and extreme, causing the audience to reach self actualisation by feeling that they have the comfort of knowing that their lives are far more stable than how the subject is presented.
A sense of belonging is illustrated through the genre; the Indie genre is a niche market, though it brings people together through the knowledge that they no longer feel like outsiders as others share the same music taste.
I would argue that esteem can be established by how the subject is represented; She is not shown in a seductive manner which will not cause the female audience to feel intimidated by her. In addition, both sexes should be able to appreciate the subject as her features are attractive but we have not chosen to display her crudely. This will also boost esteem, as the way the subject is presented is not unrealistic.
Aesthetic needs can be met by the way the characters dress and speak. We chose characters in which our audience can relate to and feel as though they are real. We also shot all footage in easy access locations like bedrooms and gardens which could give the impression that what we have achieved is not out of reach for our target audience.
We wanted our subject to appear to be authentic and we feel that we achieved this. Aestheticism has been met.
Lastly, if our music video did create a feeling of ‘Self Actualisation’ for its audience I would feel very proud and as though we had achieved a lot more than we thought capable. It would be very encouraging if our film made people feel positively about their own lives.
Here are some aspects/interests/habits that their lives may include and would contribute to our music video.
Music;
Our chosen Target audience would listen to alternative and indie music and not necessarily what would be considered most popular in the chart.
We would consider this to be music that our target audience would not listen to and what is referred to as ‘Pop’. Jay Z and Alicia Keys ''Empire State of Mind''
On the other hand, possible artists that they may listen to would be Hot Chip. I say this because their music is alternative and containts subliminal messages of what many teenagers would relate to. their music also has an electro/trance feel to it which is suggesstive of the target audience behaviours and attitudes.
As you can seem our chosen audience appear to be social and approachable people group that enjoy meeting new people and discussing their likes and dislikes.
Things they may watch on the Television may include; The Apprentice, Desperate Housewives, Skins, and Lip Service. All of which encapsulate the older teen and young adult lifestyle thus meaning real teenagers and young adults can relate.
Places where they would shop for clothing;
Highstreet trends such as TopShop. They would stray from JD sports and stereotypically ‘chavvy’ clothing. Other shops may include Urban Outfitters and All Saints- these are places renowned for originality which is what all teenagers aspire to be.
Habits and interests;
Our target audience may be interested in group social activities like going to gigs or to the pub where there is live music. They would be University students or in their latter years of secondary school and college.
Likes/ Dislikes:
They would dislike anything that they cannot relate to or find degrading. For example, something which they would not like could be ‘The Simple Life’ with Paris Hilton. I say this because it involves Paris behaving very self obsessed and as though she is very stupid and enjoys spending lots of money just because she can.
They would enjoy things with more depth and significance to them such as ‘The Breakfast Club’ which is a film about teenagers in detention and how they unite and rebel against the detention system.
Why our target audience would like our music video;
They would like and enjoy our music video because it relates to and communicates to young adults and teenagers through it being experimental and original when considering typical music videos. They would also be attracted to the colours and rapid changes in shot.
Our Target audience would be most likely to consume our product at home where they can watch music videos on the television or on-line.