Inter-textuality 1:

Inter-textuality 1:

“The idea that a given text is a response to what has already been written, be it explicit or implicit; the reference to another separate and distinct text within a text”

An example of inter-textuality is Madonna’s Material Girl 1985 and Gentlemen Prefer Blondes 1953.

The intertextual image is not of Monroe but of the Hollywood archetype of what was the epitome of ‘sexy’ at the time.

Madonna has then copied this image to recreate it but with a modern twist. Below you can see that the similarities between the images are uncanny.