Target audience:

This is an example of our target audience.

Chloe and I decided that people aged from fifteen + would be appreciative of our chosen music. As ‘Bat For Lashes’ are of the indie genre we feel that people who dress alternatively to what is considered to be the norm may also want to listen to our music as it is unconventional compared to popular music currently in the charts.

For example, the current number one in the singles chart is ‘JLS –Love You more’

Which Chloe and I feel would not be at the interest of our target audience. This is because of the clichéd lyrics about love and romance like ‘every day I love you more and more’ Further, the video focuses on male beauty and is targeted at female fans which we think is limiting. As we want our music video to be abstract and visually unobtrusive of the female body, we feel that ‘indie’ candidates would appreciate our product.

An example of a music video that our target audience may want to watch is ‘Feist – My Moon My Man’

The video is abstract but focuses on the singer of the band and uses lyrics like ‘my moon my man’s a changeable land’ which give an alternative insight into ideas about love. The fact that the love is changeable demonstrates unique ideas that love is not always perfect as presented in JLS’s music video.

This is Maslow's hierarchy of needs. ''Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. ''
I will be using this to help me understand why our chosen target audience will be interested in our Music Video.


Maslow’s Hierarchy demonstrates the different aspects that people need to have satisfied and accomplished in order to move on to the next step. Eventually, when all the steps have been completed, ‘Self Actualisation’ is made in which you are genuinely happy in yourself.

Excluding nutritional needs and requirements, in my opinion, our Music Video could help its audience achieve Self Actualisation.

I say this because the Music Video does not try to depict reality as the colours and lighting is so varied and extreme, causing the audience to reach self actualisation by feeling that they have the comfort of knowing that their lives are far more stable than how the subject is presented.

A sense of belonging is illustrated through the genre; the Indie genre is a niche market, though it brings people together through the knowledge that they no longer feel like outsiders as others share the same music taste.
I would argue that esteem can be established by how the subject is represented; She is not shown in a seductive manner which will not cause the female audience to feel intimidated by her. In addition, both sexes should be able to appreciate the subject as her features are attractive but we have not chosen to display her crudely. This will also boost esteem, as the way the subject is presented is not unrealistic.
Aesthetic needs can be met by the way the characters dress and speak. We chose characters in which our audience can relate to and feel as though they are real. We also shot all footage in easy access locations like bedrooms and gardens which could give the impression that what we have achieved is not out of reach for our target audience.
We wanted our subject to appear to be authentic and we feel that we achieved this. Aestheticism has been met.
Lastly, if our music video did create a feeling of ‘Self Actualisation’ for its audience I would feel very proud and as though we had achieved a lot more than we thought capable. It would be very encouraging if our film made people feel positively about their own lives.


Here are some aspects/interests/habits that their lives may include and would contribute to our music video.

Music;
Our chosen Target audience would listen to alternative and indie music and not necessarily what would be considered most popular in the chart.
We would consider this to be music that our target audience would not listen to and what is referred to as ‘Pop’. Jay Z and Alicia Keys ''Empire State of Mind''



On the other hand, possible artists that they may listen to would be Hot Chip. I say this because their music is alternative and containts subliminal messages of what many teenagers would relate to. their music also has an electro/trance feel to it which is suggesstive of the target audience behaviours and attitudes.



As you can seem our chosen audience appear to be social and approachable people group that enjoy meeting new people and discussing their likes and dislikes.
Things they may watch on the Television may include; The Apprentice, Desperate Housewives, Skins, and Lip Service. All of which encapsulate the older teen and young adult lifestyle thus meaning real teenagers and young adults can relate.



Places where they would shop for clothing;
Highstreet trends such as TopShop. They would stray from JD sports and stereotypically ‘chavvy’ clothing. Other shops may include Urban Outfitters and All Saints- these are places renowned for originality which is what all teenagers aspire to be.




Habits and interests;

Our target audience may be interested in group social activities like going to gigs or to the pub where there is live music. They would be University students or in their latter years of secondary school and college.


Likes/ Dislikes:
They would dislike anything that they cannot relate to or find degrading. For example, something which they would not like could be ‘The Simple Life’ with Paris Hilton. I say this because it involves Paris behaving very self obsessed and as though she is very stupid and enjoys spending lots of money just because she can.

They would enjoy things with more depth and significance to them such as ‘The Breakfast Club’ which is a film about teenagers in detention and how they unite and rebel against the detention system.





Why our target audience would like our music video;
They would like and enjoy our music video because it relates to and communicates to young adults and teenagers through it being experimental and original when considering typical music videos. They would also be attracted to the colours and rapid changes in shot.

Our Target audience would be most likely to consume our product at home where they can watch music videos on the television or on-line.